Breast Cancer Answers is a social media show where viewers suggest questions and our experts answer select questions on video. After the video is made, it’s posted to the video library for everyone to see and share. If you’d like to suggest a question to our show, please visit the ”Suggest A Question“ tab above.
Dr. Jay K. Harness – Leading Breast Cancer Expert
Dr. Jay K. Harness a past President of The American Society of Breast Surgeons and Breast Surgery International. He is a full-time breast surgeon at the St. Joseph Hospital Center for Cancer Prevention and Treatment in Orange, CA. Practicing surgery for 36 years, Dr. Harness specializes in breast and endocrine surgery.
After graduating from the University of Michigan Medical School, Ann Arbor, he spent his internship and residency in general surgery at the University of Michigan Medical Center. Dr. Harness then remained on the faculty at the University of Michigan and developed the second United States multidisciplinary breast center in 1985. He left the University of Michigan in 1989 and spent two years at Tufts University School of Medicine in Boston where he also established a multidisciplinary breast center at St. Elizabeth’s Medical Center. Subsequently, he came to Oakland, California in 1991 to join the University of California-East Bay Department of Surgery where he was a Professor and Chief of Surgical Oncology at Highland General Hospital. The opportunity to direct his third multidisciplinary breast center in Southern California came in the summer of 2003.
Prior to coming to Southern California, Dr Harness spent 28 years in academic surgery at: the University of Michigan, Tufts University and the University of California, (Davis-East Bay & San Francisco-East Bay). He is currently Clinical Professor of Surgery at the University of California, Irvine.
Dr. Harness has been recognized nationally and internationally for his work in breast and endocrine surgery. He is a member of several national and international surgical societies and associations. He has served as Secretary-Treasurer, and President of the American Association of Endocrine Surgeons and Chair, Board of Directors, of The American Society of Breast Surgeons. He has authored over 80 scientific articles and book chapters and has been the lead editor of 2 textbooks.
His books include Breast Cancer-Collaborative Management and Ultrasound in Surgical Practice: Basic Principles and Clinical Applications, and he has written 21 book chapters, including Expert Consultations in Breast Cancer and Surgical Oncology.
Dr. Harness is currently the Principal Investigator of the NCI (National Cancer Institute) Community Cancer Centers Program (NCCCP) at the St. Joseph Hospital Center for Cancer Prevention and Treatment in Orange, California which began in June 2007. He is one of the leading clinical research physicians at St. Joseph Hospital. Visit his personal website at DrJayHarness.com
Lisa Schneider-Cipriano – Host, Breast Cancer Survivor & Phoenix Area Television Personality
Nobody wants to be told they have cancer, but that was the news I received June 9th, 2010. After having my annual mammogram and a biopsy I received the phone call.. “You have stage II Ductal Carcinoma Breast Cancer.” I was numb. After discussing this news with my family, Co-host, Pat McMahon, Producer, Laura Holka, National Breast Surgeon, Dr. Jay Harness and EmPowHer CEO, Michelle Robson, I decided to share my story with the public. I thought, if I could help just one person get through what I was about endure, than going public about this would be the way to go.
On July 27th, my 44th birthday, I had a bi-lateral double mastectomy. Three weeks later, I was back on the McMahon Group gearing up to get my port in to start chemo. After 18 weeks of injecting chemo poison into my body to kill off any cancer cells that may have escaped during surgery, losing my hair, pumping up my expanders for breast reconstruction and having other funky side effects happen to me, I am finally rounding the corner of this marathon.
Today, I am on the drug Tamoxifin and get ready for my final breast reconstruction. This journey has taught me to live each day to the fullest and to take nothing and nobody for granted.
Born in Oak Park and raised in Oak Brook, IL, Lisa moved to Scottsdale, Arizona in 1986. Graduating with a degree in Broadcast Journalism and a minor in Communications, Theater, Lisa graduated from ASU in 1988 and has been in the Arizona broadcast industry ever since. Prior to co-hosting, “The Chat Room,” Lisa was with Arizona Capitol Television and spent over 20 years in Valley radio.
Married to husband Michael Cipriano and proud mother of ten-year-old triplets (Tony, Nora & Taylor) she stays pretty busy but always has time for family and friends.
In The News
Breast Cancer Answers and Dr. Jay K. Harness are often interviewed and covered by the media. Visit our In The News page to see our latest interviews and articles.
Todd Hartley – Executive Producer & WireBuzz President
Todd Hartley, the president of WireBuzz, is a digital marketing innovator. He created of the first video medical encyclopedia on the Internet and once led Internet marketing projects for seven of the largest national talk shows.
After Todd’s step-mom developed breast cancer, he called his friend Dr. Jay Harness and together they developed the first social media show. Their goal: provide a free service where women around the world, regardless of economic status, can find the answers to their breast cancer-related questions.
We are happy to report that Todd’s amazing step-mom is now in recovery and back to living life on her terms.
Email: Todd@WireBuzz.com
WireBuzz, available 24/7, is the custom video creation and marketing agency that created the proprietary technology to film HD video interviews online with a 3 hour turn-around. These videos are easily promoted on web sites, press releases, email newsletters, text messages, mobile devices and social networks like Google+, Facebook, Twitter & YouTube.
VIDEO CREATION
WireBuzz maintains a full service in-house professional video production team with experience in creating video for broadcast television and online audiences. Videos can be filmed either on-location (in our studios or at your office) or filmed remotely in HD online through webcams. From storyboard conceptualization and script writing, to final editing and publication, WireBuzz does it all.
CONTENT SEO & GEO-TARGETING
Why do all successful digital marketing campaigns begin with video? It’s because Google owns YouTube and has a vested interest in the search-ability success of video. WireBuzz leverages this relationship and strategically implements search engine optimization (SEO) and geo-targeting of each individual piece of our client’s video content. Our process has proven time and again to maximize the appearance of our client content on Google’s first page of search results.
SOCIAL MEDIA SHOWS
A social media show is WireBuzz’s original marketing strategy that allows all traditional marketing efforts to come together in a synchronized, marketing machine maximizing effectiveness and efficiency. These “edu-taining” content marketing campaigns increase awareness of a brand or service, and generate quality business leads that are converted into paying customers. Social Media Shows incorporate video creation, content seo & geo-targeting, lead generation, social media management, and email marketing. This revolutionary blended strategy has proven to be a major success for many existing WireBuzz clients.
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